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NATIONAL PROGRAMS
Project
Dalegating // Quarterly Sales Incentive & Consumer Campaign
Concept Creation and Design | Creative Direction (Art + Project) | Partner Development and Management
Copywriting (All consumer marketing materials, sales/POS tools, partner and distributor pitch decks, legalese) | Program Execution and Communication | Cross-Department Leadership (Marketing, Sales, Production, Shipping) | Database Management
Developed quarterly, integrated, multi-channel, 3-tier sales incentives & consumer campaigns
Reached millions, expanded consumer database by over 1000%, grew sales, increased points of distribution, improved distributor relationships, captured greater retail footprints, aligned existing sponsorship with new consumer campaign, cemented brand position via targeted partnerships with common audiences, and had a damn good time at the race track too.