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IDEATION + INNOVATION

Project

Oskar Blues Brewery // Wild Basin Boozy Seltzer

New Brand & Product Creation and Launch

1st Nationally Distributed Craft Hard Seltzer - over 12,500 accounts in first 3 months

Concept research and development, brand creation, creative direction, key stakeholder, retailer and distributor sell-in, launch strategy, go-to-market POS materials and sales toolkit, merch, advertising

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